What we build when we are the client.

Launched

V/01 · Studio venture · London

Ultra Ordinary

Discreet personal assistance & wardrobe management

A private-client service for Chelsea, South Kensington and West London: personal admin, errands and lifestyle support alongside wardrobe editing, organisation and resale management.

The proposition was created end to end — naming, service definition, pricing logic, customer journey, a founding-client structure and a launch-ready site with a private enquiry flow. Concept to launch in under 30 days.

Ultra Ordinary trades as a style of Blank Projects Ltd and is operated by its own founder in London.

Live

V/02 · Owned venture · Europe

Cigar Projects

Concept-led premium cigar releases

A modern cigar company built around limited, concept-led releases. Each project starts with an idea — speed, altitude, culture, time, design — that shapes both the cigar and its artwork, then carries through to the digital launch.

The build shows something specific: a regulated luxury product presented with collector logic, age gating, careful legal architecture and an enquiry-first commercial model — elegant and compliant without a heavy platform on day one.

Building

V/03 · Operational venture · Switzerland

Cigar Logistics

Bonded storage & B2B fulfilment

An operating Swiss warehouse, decades of cross-border expertise, and climate-controlled bonded storage — previously invisible to the market. The studio's job: package the capability into a clear B2B offer for boutique cigar brands, factories and premium producers.

This is the clearest example of our core skill — finding commercial value hidden inside existing operations, and translating operational expertise into a customer-facing business.

In development

V/04 · Studio venture · Monaco

Maison Privada

A private house of introductions

For Monaco's international community, the hardest question is rarely money — it's who to trust. Maison Privada is a curated address book made into a service: trusted names for homes and interiors, household and staff, schools and tutors, wellbeing, the table, and life on the water.

Deliberately light by design: no concierge armies, no apps — taste, relationships and careful introductions, presented with the discretion the clientele expects. By introduction only.